Sapar Karyagdyyev, CEO at Gamingtec, an international IT company, shared his view on changes in the media entertainment industry due to the new pandemic reality.
– What key changes have happened to the industry during the pandemic period?
Sapar Karyagdyyev: The pandemic restrictions have abolished a lot of activities that are an integral part of the media entertainment industry. A year ago, our clients faced a challenge as the biggest championships were cancelled, and live game providers had to temporarily close their studios. The usual content became unavailable, so providers had to refocus and search for alternatives in e-sports, cyber-sports, and other similar products that aim to emulate real-life sports games.
However, sports fans were waiting for the returning of offline events, and, as soon as the global sports calendar started filling up again, they directed attention to matches and competitions. Real sport is more attractive, engaging, and full of surprising twists, so cybersport cannot replace it fully but can be an alternative way of entertainment.
– Leaders of the e-commerce market, such as Amazon or Netflix, have already faced a problem related to the oversupply of content. Is this problem relevant for the iGaming market? And if yes, how do you manage it?
Sapar Karyagdyyev: iGaming, like all media entertainment industries, has already faced this problem, too. For example, ten years ago, several content providers dominated the industry, and platforms that had their games in the portfolio could build a successful business. Today, we cooperate with at least 50 suppliers to remain competitive (it means we have more than 5,000 games in our portfolio), and this leads to a problem: it is impossible to display all games to clients effectively.
Such companies as Amazon and Netflix put a lot of effort into indicating the preferences of their clients and providing individual offers to them. iGaming platform providers should develop technologies that will allow high level personalisation of content. The future lies in predictive analysis and AI. We are also testing AI-powered suggestion mechanisms for sports book users, and the initial results are very encouraging.
– How do you improve the Gamingtec platform to overcome technological challenges?
Sapar Karyagdyyev: Our software development department is constantly working to improve the platform by implementing solutions that allow our clients to run new functions and perform reports quickly. Gamingtec is using a semi-centralized system dividing all codebases into two main categories: functionality and user interface. The main benefit of this solution is that once a new feature is implemented on the platform, it becomes available to all projects that work on it.
In other words, each client’s project has a unique and competitive design, and its functionality increases every time we update the functionality of the platform. We focus on responsive technologies and achieve impressive results by splitting the whole system into different microservices and implementing wide-ranging monitoring services.
To minimize risks related to the availability of the partners’ websites built on our platform, Gamingtec’s analytics tools monitor all issues and control them.
– What can you offer to clients that decide to go online?
Sapar Karyagdyyev: The best solution for a powerful start in the media entertainment area is to receive a gaming license and choose a full turnkey solution from a reliable platform provider. With this solution, a client receives a customized website with a wide range of games and payment methods. It is a perfect business model that can be capitalized successfully because the client has full control of the cash flow and has official business relations with all providers. Once and if the growth comes, having a Turnkey setup will better position the business owner to scale up to different directions without being closely tied to a platform.