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McDonald’s to offer vegetable burger in UK and Ireland

The British and Irish McDonald has announced a pilot for its first vegetable burger: the McPlant, which is “no less tasty” than the regular McDonald’s burgers and offers customers a vegetable alternative.

There were three years of research and development before McDonald’s could present this vegetable burger to its British and Irish customers. The McPlant was developed for taste and quality and was created in collaboration with Beyond Meat to innovate the vegan cheese based on pea protein, which tastes the same as the iconic McDonald’s slices of cheese, as well as to develop a new vegan sauce.

The UK and Ireland are the most recent market where the plant-based citizen will be introduced following the announcement of the global McPlant platform in 2020. The British and Irish version of the McPlant is fully tailored to the expectations of local customers and meets the high standards of vegan nutrition of The Vegetarian Society.

The impressive McPlant consists of a vegan sesame bread, mustard, ketchup, vegan sauce, fresh onion, pickle, lettuce, tomato and vegan cheese. The burger is prepared separately from the other McDonald’s hamburgers and the sandwiches are filled with special kitchen utensils.

Michelle Graham-Clare, marketing director at McDonald’S UK and Ireland:

We are very happy to finally be able to introduce McPlant to the UK and Ireland. As with all our products, we take the time to ensure that they meet the highest demands and will appeal to our customers. We are always looking for ways to innovate and meet the needs of our customers. With the McPlant, we offer a tasty, vegetable burger that everyone will enjoy, whether they are vegan or just choose a vegetable burger for once.

The McPlant will be available from 29 September at 10 restaurants in Coventry, from October at 250 locations and from January across the country.

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