In 2021, the UK market surveillance authority (CMA) will have a separate department to monitor whether Facebook and Google pushed out smaller competitors, which will ultimately penalise consumers.
According to the CMA, last year Facebook and Google received about 80 percent of the turnover of the entire digital advertising market. Due to concerns about the extent of their role, the new department will have to monitor how companies behave from April onwards.
Facebook and Google have said they want to work with the UK government and the regulator. Companies point to options to give users of their platforms more control over the use of their data and the ads based on it.
Facebook owns Instagram and WhatsApp, as well as the social network of the same name. Google offers a search engine, but also owns YouTube and various online services, such as a map and navigation service.
The UK authorities argue that companies should be transparent about the use of customer data. It must also be made clear what obstacles the groups are creating for the use of competitive platforms.
With their great market power, Facebook and Google are at odds with the industry.