To highlight that KLM flies to as many as seventeen British destinations, including many small regional airports, the airline is seeking travelers with a strong regional British accent. They can submit a 30-second audio clip of their voice. The three winners will have the opportunity to record new radio commercials and receive free flight tickets to any destination worldwide. However, all participants also have a chance to win tickets.
Among the participants who do not win, six pairs of tickets will be raffled, with three pairs to each European destination (via Schiphol) and three pairs to Schiphol itself.
“Did you know that KLM Royal Dutch Airlines offers flights from 17 airports across the United Kingdom? We celebrate the local communities in the UK and the accents that make them truly unique. So, we are looking for the best local sounds, melodies, and intonations in Scotland, Wales, and the northeast of England,” says the airline.
Participants must be 18 or older and reside in the United Kingdom, so participation is not open to Dutch citizens. If the airline ever decides to resume flights to regional Dutch airports, as was the case until the early 2000s, a similar contest might be enjoyable in the Netherlands as well. However, there are currently no plans for it.
The British market is extremely important for KLM: the airline serves far more British destinations than, for example, British Airways. At Schiphol, all these British travelers can connect to flights to destinations worldwide. In the past, Schiphol has even referred to itself as “London’s second hub.”
KLM operates flights in the United Kingdom to: Aberdeen, Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Humberside, Inverness, Leeds, London City, London Heathrow, Manchester, Newcastle, Norwich, Southampton, and Teesside.